The Influence Of Wadi’ah Savings Product Quality On Customer Satisfaction At Pt. Bprs Dinar Ashri Mataram City
Keywords:
Product Quality, Wadi’ah Savings, Customer Satisfaction, Islamic Banking, BPRS Dinar Ashri.Abstract
This study aims to analyze the influence of the quality of wadi’ah savings products on customer satisfaction at PT. BPRS Dinar Ashri in Mataram City in 2025. Product quality is measured through five dimensions: performance, reliability, conformity to needs, durability, and aesthetics. The research applies a quantitative approach using a survey method with 100 respondents who are customers of the wadi’ah savings product. Data were analyzed using simple linear regression, supported by validity and reliability tests as well as a t-test. The results show that product quality has a significant effect on customer satisfaction, with a coefficient of determination (R²) of 0.497. These findings highlight the importance of enhancing product quality as a strategy to strengthen customer satisfaction and loyalty in Islamic banking services. This study also provides practical implications for the development of Islamic banking services, especially in Eastern Indonesia.
Downloads
References
Adam, M. (2015). Service Marketing Management. First Printing. Bandung:
Alfabeta.
Ali Muhson. (2012). Training Materials for Statistical Analysis with SPSS.
Yogyakarta: Faculty of Economics, State University of Yogyakarta.
Arikunto, S. (2010). Research Procedure: A Practical Approach. Jakarta: Rineka
Copyright.
Boediono, B. (2003). Excellent Service in Taxation. Jakarta: Rineka Cipta.
Budisantoso, T., & Triandaru, S. (2006). Banks and Other Financial Institutions.
Jakarta: Salemba Empat.
Busaini. (2023). Non-Muslim Community Decisions to Become Bank Customers
Syariah People's Financing (BPRS) Dinar Ashri Mataram City. Journal of Islamic
Finance, 1(4), 157-172.
Desminar. (2019). Wadi'ah Akad in the Perspective of Fiqh Muamalah. Menara
Ilmu, XIII(3), 25-35.
Dewi, S. K., & Sudaryanto, A. (2020). Validity and Reliability of the
Questionnaire
Knowledge, Attitude and Behavior of Dengue Fever Prevention. Semnaskeper.
Hamdani. (2013). Service Marketing Management. Jakarta: Salemba Empat.
Juliansyah Noor. (2012). Research Methodology: Thesis, Thesis, Dissertation,
and Scientific Works.
Scientific Works. Jakarta: Kencana Prenada Media Group.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Upper Saddle River,
N.J.: Pearson Prentice Hall.
Melyani. (2016). The Effect of Product Quality and Service on Customer
Satisfaction
Customers of PT Distriversa Buana. Cakrawala: Journal of Humanities Bina
Sarana Informatika.
Miftahul Jannah. (2021). The Influence of Islamic Branding Image and
Knowledge Sharing.
Results on Customer Decisions to Save at Islamic Banks. Thesis. UIN Mataram.
Nasution, N. (2004). Integrated Management (Total Service Management).
Bogor: Ghalia Indonesia.
Nyarmiati, & Astuti, S. R. T. (2021). Analysis of the Effect of Service Quality,
Product Quality, Brand Image, and Perceived Value on Repurchase Interest with Customer Satisfaction as an Intervening Variable. Diponegoro Journal of Management, 10(2), 1-14.
Pardede, M. (2004). Bank Liquidation and Customer Protection. Jakarta: Library
Prasetya, M. D. (2020). The Effect of Service Quality, Price, and Promotion on Repurchase Decisions (Survey of UPN “Veteran” Yogyakarta Students). Thesis. UPN Veteran Yogyakarta.
Purnama, N. I., & Rialdy, N. (2021). The Effect of Product Quality and Personal
Selling on Building Tools Customer Satisfaction. Proceedings of the National
Seminar on Entrepreneurship, 2(1), 1-10.
Sugiyono. (2014). Educational Research Methods: Quantitative, Qualitative,
and R&D Approaches. Bandung: Alfabeta.
Sugiyono. (2015). Quantitative, Qualitative, and R&D Research Methods.
Bandung: Alfabeta.
Sugiyono. (2019). Quantitative, Qualitative, and R&D Research Methods.
Bandung: Alfabeta.
Tjiptono, F., & Chandra, G. (2012). Service Management. Yogyakarta: Andi.
Tjiptono, F. (2014). Service Marketing. Malang: Bayumedia.
Law of the Republic of Indonesia Number 7 of 1992 concerning Banking.
Law of the Republic of Indonesia Number 10 of 1998 concerning Amendments
on Law No. 7 of 1992.
Law of the Republic of Indonesia Number 21 of 2008 on Sharia Banking Syariah.
Law of the Republic of Indonesia Number 21 of 2018 on Sharia Banking Sharia.
Yusak Laksmana. (2014). The Important Role of Islamic Banks. Jakarta: PT Elex Media Komputindo.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Abdul Hafidz
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
